Jennifer Hensley is a marketing strategist and the owner of Playmaker Coaching & Consulting LLC— dedicated to changing the game for referral-based business owners. By creating and implementing 90-day marketing plans with her clients, Jennifer helps them scale sustainably without the hassle or hustle. Jennifer worked with Northwestern Mutual for over 18 years before becoming the owner of Playmaker Coaching & Consulting in 2019. She graduated from the University of Missouri-Columbia with a Bachelor’s in Marketing and earned her Chartered Financial Consultant and Chartered Life Underwriter designation from The American College of Financial Services.
Jennifer joins me today to offer advice on branding for financial advisors. She outlines the SVC branding framework and discusses what factors financial advisors need to consider when creating a branding strategy. She explains how financial advisors can elevate their branding if they’re not active on social media. She also highlights how advisors can avoid getting overwhelmed when beginning marketing work for their business and underscores the value of creating a playbook for branding success.
“Start by showing up: comment on others’ content, give free resources, or add value. Starting there can make a huge difference, and you wouldn’t have to worry about how much you need to post every day.” – Jennifer Hensley
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The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.
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President of Model FA, David DeCelle
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