Gregory Johnson is the co-founder and CEO of Rubicon Crypto, an organization that helps investors, financial advisors, and institutions bridge the gap between the digital and traditional investment worlds. Greg has over two decades of leadership experience that spans Fortune 500 companies and start-ups in crypto and digital assets, health and wellness, insurance, and financial services. In addition to his work at Rubicon, Greg is a member of the Bretton Woods Committee and part of the GeoTech Action Council for the Atlantic Council GeoTech Center.
Greg joins me today to discuss how financial advisors can include cryptocurrency in their portfolio of services. He describes how major financial institutions are gearing up for the wide adoption of cryptocurrency. He explains how advisors can manage their emotions and expectations about cryptocurrency in a volatile market. He also reveals how financial advisors can evaluate the potential of a crypto project and underscores how Rubicon helps advisors begin their journey in cryptocurrency.
“All major institutional players are gearing up for what we believe to be the greatest reallocation of wealth in the history of the industry.” – Greg Johnson
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The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.
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