Today we are joined by Kristen Luke, the President of Kaleido Creative Studio and Author of “Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing”.
In this episode of the Model FA Podcast, we are joined by Kristen Luke to discuss effective marketing strategies for financial advisors. We emphasize the importance of finding a niche, understanding where clients spend their time, and creating content in multiple formats to meet client needs. Advisors are encouraged to start with one consistent marketing activity and build their expertise over time by regularly producing high-value content. We stress treating marketing as an ecosystem rather than a funnel, with the goal of becoming a trusted resource in one’s industry niche.
“I put less emphasis on social media than I think a lot of people do. It is a good way to keep your name out there once you’re connected to people. But you know, if I wanted to bring in clients quickly, I would focus on, how do I leverage other people’s networks to get in front of them?” – Kristen Luke
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About the Model FA Podcast
The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.
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President of Model FA, David DeCelle
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