EP 88 | Building Authority and Expertise as a Financial Advisor with Mike Saunders

05.11.22 | 0 Market Scale Uncategorized

Mike Saunders is the President, CEO, and Authority Positioning Coach of Marketing Huddle, an organization dedicated to empowering financial professionals. By helping them build authority and expertise, Mike elevates financial professionals to become trusted financial advisors. He is the bestselling author of Authority Selling and serves as a member of the Forbes Coaches Council. Mike is also the host of the Influential Entrepreneurs podcast, where he interviews elite business leaders and experts to help his listeners elevate their businesses to the next level. 

Mike joins us today to discuss how financial advisors can move from obscurity and become trusted heroes by building authority. He explains how choosing the right social media platform can help elevate your status as a financial advisor and outlines how to start building expertise through content creation. Mike also shares his advice on branding through service and highlights the value of understanding the buyer’s journey.


“Stand out from your competitors by building authority. Be an educator and advocate for your target audience’s success.” – Mike Saunders


This week on The Model FA Podcast: 

        Establishing your brand through different social media channels

        What it means to be omnipresent on various social media platforms

        How advisors can begin working on publicity and choose which social media platforms to focus on

        How platforms can help elevate your status as a financial advisor

        Understanding the buyer’s journey and creating content

        How to humanize yourself to your prospects and clients

        Building authority by creating impactful content around frequently asked questions

        The power of being a guest on podcasts

        Mike’s advice on building your brand

        Trust triggers and what “earned media” means

        Optimizing your portfolio of “authority-positioning” assets


Resources Mentioned: 

        Book: The Medium is the Message: An Inventory of Effects by Marshall McLuhan

        Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

        Book: Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors by Jeremiah Desmarais

        Traffic Geyser


Our Favorite Quotes: 

        “Social media allows you not just to increase but also to maintain your relevance to the eyes of the people you want to serve.” – David DeCelle

        “Trust isn’t built on elapsed time alone but also on the accumulation of experiences.” – David DeCelle

        “Build your brand by serving, teaching, and giving value.” – Mike Saunders


Connect with Mike Saunders: 

        Marketing Huddle

        Authoritize Your Agency

        Podcast: Influential Entrepreneurs

        Book: AUTHORITY MARKETING FOR LAW FIRMS: How to Attract High-Value Cases in Lucrative Industries

        Book: Authority Selling: Opening More Doors to Closing More Business

        Book: Believing Your Why: The 7-Step “Morning Huddle” System to Finally Achieve Your Goals!

        Book: Dental Marketing Fusion

        Book: The P.R.I.S.M. Salvation: A 3-Step Solution to Social Media Domination for Busy Business Owners

        Marketing Huddle on LinkedIn

        Authority Positioning Coach on YouTube

        Mike Saunders on LinkedIn

        Mike Saunders on Twitter

        Email: [email protected]


About the Model FA Podcast 

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle 


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